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The first fifa game was released on july 15, 1993 and was notable for being the first video game to have an official license from fifa (the world governing body of soccer) an ea official later conceded that at the time, ea assumed that the company would have no success selling the game in america. In his essay complete freedom of movement: video games as gendered play spaces, henry jenkins (1998) equates contemporary platform hero exploits with the boys own adventure yarns of an earlier age: publisher electronic arts estimates women could account for up to 60% of sims players (bramwell, 2003.
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